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	<title>R Sloan Design Experiences &#187; architecture</title>
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		<title>SFMOMA Expansion Design: New Details, Renderings And Video</title>
		<link>http://rsloandesign.com/experiences/2011/12/sfmoma-expansion-design-new-details-renderings-and-video/</link>
		<comments>http://rsloandesign.com/experiences/2011/12/sfmoma-expansion-design-new-details-renderings-and-video/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:45:00 +0000</pubDate>
		<dc:creator>R Sloan Design</dc:creator>
				<category><![CDATA[architecture]]></category>
		<category><![CDATA[current]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://rsloandesign.com/experiences/2011/12/sfmoma-expansion-design-new-details-renderings-and-video/</guid>
		<description><![CDATA[by SocketSite™ SFMOMA Expansion Design: New Details, Renderings And Video Back in May the San Francisco Museum of Modern Art (SFMOMA) revealed the rough massings and early Snøhetta design for the expansion of the museum. Today, SFMOMA released refined designs for the building as rendered above and detailed below. The design of the interior spaces [...]]]></description>
			<content:encoded><![CDATA[<p>by <a href="http://www.socketsite.com/archives/2011/11/sfmoma_expansion_design_from_massings_to_detailed_movie.html#comments">SocketSite™</a></p>
<h3><span itemprop="name">SFMOMA Expansion Design: New Details, Renderings And Video</span></h3>
<p>  <span itemprop="description">
<p><img alt="SFMOMA Expansion Detailed Rendering" src="http://www.socketsite.com/SFMOMA%20Expansion%20Rendering%2011-11%20East.jpg" height="385" width="510" /></p>
<p>Back in May the San Francisco Museum of Modern Art (SFMOMA) revealed <a href="http://www.socketsite.com/archives/2011/05/snohettas_designs_for_sfmoma_expansion_project.html">the rough massings and early Snøhetta design</a> for <a href="http://www.socketsite.com/archives/2010/11/sfmoma_expansion_fire_station_relocation_andhousing_pro.html">the expansion of the museum</a>.  Today, SFMOMA released refined designs for the building as rendered above and detailed below.</p>
<p><img alt="SFMOMA Expansion Rendering: View from Yerba Buena" src="http://www.socketsite.com/SFMOMA%20Expansion%20Rendering%2011-11%20YB.jpg" height="497" width="510" /></p>
<blockquote><p>The design of the interior spaces synthesizes the current  Mario Botta–designed building and the new Snøhetta expansion into one  seamless whole. Two main entrances (the current entrance on Third Street and a new one on Natoma Street) will lead into a central space that  will serve as the public entry point to all galleries. To create an  expansive, flowing space on the entry level of the museum, the original  staircase will be removed from the Botta atrium.</p></blockquote>
<blockquote><p>The galleries in the existing and new buildings will be  unified and total 130,000 square feet, double the current square  footage. The building also introduces a façade on Howard Street that  will feature a large, street-level gallery enclosed in glass on three  sides, providing views of both the art in the galleries and the new  public spaces. Upon opening, the Howard Street gallery will house one of the gems of the Fisher Collection, Richard Serra&#8217;s masterpiece Sequence (2006). The sculpture will be visible from the outside even when the  museum is closed.</p></blockquote>
<p><img alt="SFMOMA Expansion Rendering: Night" src="http://www.socketsite.com/SFMOMA%20Expansion%20Rendering%2011-11%20Night.jpg" height="528" width="510" /></p>
<blockquote><p>On its east side, the new building will feature a sweeping  façade and an entrance in an area that is currently hidden from public  view and largely unused. This will be realized through the creation of a mid-block, open-air, 18-foot-wide pedestrian promenade running from  Howard Street through to Natoma Street that will open a new route of  public circulation through the neighborhood and bring Natoma Street,  currently a dead end, to life.</p></blockquote>
<blockquote><p>Additionally, the design opens up a direct pathway between  SFMOMA and the Transbay Transit Center currently under construction two  blocks to the east of the museum. The public promenade will feature a  series of stairs and landings terracing up to an entry court that  extends from the new east entrance, providing additional public spaces.</p></blockquote>
<p><img alt="SFMOMA Expansion Rendering: Howard Street Entrance" src="http://www.socketsite.com/SFMOMA%20Expansion%20Rendering%2011-11%20Howard%20Entrance.jpg" height="478" width="510" /></p>
<p>Groundbreaking for the expansion is currently scheduled for summer 2013 with completion projected in early 2016.  And a link to <a href="http://www.sfmoma.org/our_expansion/expansion_project/expansion_design" target="blank">the aforementioned video</a> atop the page. </p>
<p>∙ <a href="http://www.socketsite.com/archives/2011/05/snohettas_designs_for_sfmoma_expansion_project.html">The First Sign Of Snøhetta’s Design For SFMOMA Expansion</a> [SocketSite]<br />
∙ <a href="http://www.socketsite.com/archives/2010/11/sfmoma_expansion_fire_station_relocation_andhousing_pro.html">SFMOMA Expansion, Fire Station Relocation And…Housing Project</a> [SocketSite]<br />
∙ <a href="http://www.sfmoma.org/our_expansion/expansion_project/expansion_design" target="blank">SFMOMA Design: Architectural Sketches and Video</a> [sfmoma.org]</p>
<p></span></p>
<blockquote><p>SFMOMA Expansion Design: New Details, Renderings And Video</p>
<p>SFMOMA Expansion Detailed Rendering</p>
<p>Back in May the San Francisco Museum of Modern Art (SFMOMA) revealed the rough massings and early Snøhetta design for the expansion of the museum. Today, SFMOMA released refined designs for the building as rendered above and detailed below.</p>
<p>SFMOMA Expansion Rendering: View from Yerba Buena</p>
<p>    The design of the interior spaces synthesizes the current Mario Botta–designed building and the new Snøhetta expansion into one seamless whole. Two main entrances (the current entrance on Third Street and a new one on Natoma Street) will lead into a central space that will serve as the public entry point to all galleries. To create an expansive, flowing space on the entry level of the museum, the original staircase will be removed from the Botta atrium.</p>
<p>    The galleries in the existing and new buildings will be unified and total 130,000 square feet, double the current square footage. The building also introduces a façade on Howard Street that will feature a large, street-level gallery enclosed in glass on three sides, providing views of both the art in the galleries and the new public spaces. Upon opening, the Howard Street gallery will house one of the gems of the Fisher Collection, Richard Serra&#8217;s masterpiece Sequence (2006). The sculpture will be visible from the outside even when the museum is closed.</p>
<p>SFMOMA Expansion Rendering: Night</p>
<p>    On its east side, the new building will feature a sweeping façade and an entrance in an area that is currently hidden from public view and largely unused. This will be realized through the creation of a mid-block, open-air, 18-foot-wide pedestrian promenade running from Howard Street through to Natoma Street that will open a new route of public circulation through the neighborhood and bring Natoma Street, currently a dead end, to life.</p>
<p>    Additionally, the design opens up a direct pathway between SFMOMA and the Transbay Transit Center currently under construction two blocks to the east of the museum. The public promenade will feature a series of stairs and landings terracing up to an entry court that extends from the new east entrance, providing additional public spaces.</p>
<p>SFMOMA Expansion Rendering: Howard Street Entrance</p>
<p>Groundbreaking for the expansion is currently scheduled for summer 2013 with completion projected in early 2016. And a link to the aforementioned video atop the page.</p>
<p>∙ The First Sign Of Snøhetta’s Design For SFMOMA Expansion [SocketSite]<br />
∙ SFMOMA Expansion, Fire Station Relocation And…Housing Project [SocketSite]<br />
∙ SFMOMA Design: Architectural Sketches and Video [sfmoma.org]</p></blockquote>
]]></content:encoded>
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		<title>Spaceport America by Foster + Partners</title>
		<link>http://rsloandesign.com/experiences/2011/10/spaceport-america-by-foster-partners/</link>
		<comments>http://rsloandesign.com/experiences/2011/10/spaceport-america-by-foster-partners/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 05:04:00 +0000</pubDate>
		<dc:creator>R Sloan Design</dc:creator>
				<category><![CDATA[architecture]]></category>
		<category><![CDATA[current]]></category>

		<guid isPermaLink="false">http://rsloandesign.com/experiences/2011/10/spaceport-america-by-foster-partners/</guid>
		<description><![CDATA[Foster + Partners have&#160;completed the world’s first space terminal for tourists&#160;in New Mexico. Flying displays by&#160;Virgin Galactic space vehicles WhiteKnightTwo and&#160;SpaceShipTwo marked the opening of Spaceport America. The low-rise building is dug into the landscape beside the El Camino Real road and is entered through a cleft between the two wings. Full-height glazing wraps around [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dezeen.com/?p=166285"><img class="alignnone size-full wp-image-166312" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-01a.jpg" alt="Spaceport America by Foster + Partners" height="468" width="468" /></a></p>
<p><a href="http://www.fosterandpartners.com/" target="_blank">Foster + Partners</a> have&nbsp;completed the world’s first space terminal for tourists&nbsp;in New Mexico.<span id="more-166285"></span></p>
<p><img class="alignnone size-full wp-image-166361" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-031.jpg" alt="Spaceport America by Foster + Partners" height="393" width="468" /></p>
<p>Flying displays by&nbsp;<a href="http://www.virgingalactic.com/" target="_blank">Virgin Galactic</a> space vehicles <a href="http://www.dezeen.com/2008/08/03/virgin-galactic-unveils-whiteknighttwo/">WhiteKnightTwo</a> and&nbsp;<a href="http://www.dezeen.com/2009/12/08/spaceshiptwo-by-virgin-galactic/">SpaceShipTwo</a> marked the opening of Spaceport America.</p>
<p><img class="alignnone size-full wp-image-166313" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-02.jpg" alt="Spaceport America by Foster + Partners" height="374" width="468" /></p>
<p>The low-rise building is dug into the landscape beside the El Camino<br />
Real road and is entered through a cleft between the two wings.</p>
<p><img class="alignnone size-full wp-image-166320" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-08.jpg" alt="Spaceport America by Foster + Partners" height="468" width="468" /></p>
<p>Full-height glazing wraps around the end of the building, facing onto the runway beyond.</p>
<p><img class="alignnone size-full wp-image-166316" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-05.jpg" alt="Spaceport America by Foster + Partners" height="338" width="468" /></p>
<p>The spaceport hangar is located in the centre of the building, with<br />
administrative areas to the west and flight training and preparation<br />
areas to the east.</p>
<p><img class="alignnone size-full wp-image-166321" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-09.jpg" alt="Spaceport America by Foster + Partners" height="468" width="468" /></p>
<p>The project was designed in collaboration with New Mexico architects <a href="http://www.smpcarchitects.com/" target="_blank">SMPC</a> and project manager <a href="http://www.urscorp.com/" target="_blank">URS Corporation</a>.</p>
<p><img class="alignnone size-full wp-image-166323" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-11.jpg" alt="Spaceport America by Foster + Partners" height="343" width="468" /></p>
<p>Operators Virgin Galactic are currently running a test flight programme.</p>
<p><img class="alignnone size-full wp-image-166317" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-06.jpg" alt="Spaceport America by Foster + Partners" height="468" width="468" /></p>
<p>Dezeen originally published visuals of the spaceport back in 2007 – see <a href="http://www.dezeen.com/2007/09/05/new-mexico-spaceport-by-foster/">our earlier story here</a> and see <a href="http://www.dezeen.com/tag/virgin-galactic/">more stories about Virgin Galactic here</a>.&nbsp;For more about Foster + Partners, including their&nbsp;<a href="http://www.dezeen.com/2011/08/15/apple-campus-2-by-foster-partners/">circular campus&nbsp;proposals&nbsp;for Apple</a>, click&nbsp;<a href="http://www.dezeen.com/tag/foster--partners/">here</a>.</p>
<p><img class="alignnone size-full wp-image-166354" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-22.jpg" alt="Spaceport America by Foster + Partners" height="378" width="468" /></p>
<p>Photography is by Nigel Young, apart from where otherwise stated.</p>
<p>Here’s some more information from&nbsp;Foster + Partners:</p>
<hr />
<p>Dedication ceremony for the Virgin Galactic Gateway to Space</p>
<p>A dedication ceremony was held at Spaceport America in New Mexico –<br />
the world’s first commercial space terminal. More than 800 guests<br />
attended the event, which included flying displays of Virgin Galactic’s<br />
WhiteKnightTwo and SpaceShipTwo vehicles.</p>
<p><a href="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-15_1000.gif"><img class="alignnone size-full wp-image-166341" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-15.gif" alt="Spaceport America by Foster + Partners" height="427" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>The Virgin Galactic Gateway to Space, a combined terminal and hangar<br />
facility, will support up to two WhiteKnightTwo and five SpaceShipTwo<br />
vehicles. The 120,000 square-foot building has been designed by Foster +<br />
 Partners, working with URS Corporation and New Mexico architects SMPC.</p>
<p><a href="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-16_1000.gif"><img class="alignnone size-full wp-image-166343" title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-16.gif" alt="Spaceport America by Foster + Partners" height="417" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>The Gateway will also house all astronaut preparation and celebration<br />
 facilities, a mission control centre and a friends and family area.</p>
<p><a href="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-20_1000.gif"><img title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-20.gif" alt="Spaceport America by Foster + Partners" height="91" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>Entrance is via a deep channel cut into the landscape and its<br />
retaining walls form an exhibition space that documents a history of<br />
space exploration alongside the story of the region.&nbsp;With minimal<br />
embodied carbon and few additional energy requirements, the scheme has<br />
been designed to achieve LEED Gold accreditation.</p>
<p>&nbsp;</p>
<p><a href="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-18_1000.gif"><img title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-18.gif" alt="Spaceport America by Foster + Partners" height="67" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>The low-lying form is dug into the landscape to exploit the thermal<br />
mass, which buffers the building from the extremes of the New Mexico<br />
climate as well as catching the westerly winds for ventilation; and<br />
maximum use is made of daylight via skylights.</p>
<p><a href="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-19_1000.gif"><img title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-19.gif" alt="Spaceport America by Foster + Partners" height="63" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>Built using local materials and construction techniques, it aims to be both sustainable and sensitive to its surroundings.</p>
<p><a href="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-17_1000.gif"><img title="Spaceport America by Foster + Partners" src="http://static.dezeen.com/uploads/2011/10/dezeen_Spaceport-America-by-Foster-and-Partners-17.gif" alt="Spaceport America by Foster + Partners" height="58" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>Sir Richard Branson said:<br />
“Today is another history-making day for Virgin Galactic. We are here<br />
with a group of incredible people who are helping us lead the way in<br />
creating one of the most important new industrial sectors of the 21st<br />
century. We’ve never wavered in our commitment to the monumental task of<br />
 pioneering safe, affordable and clean access to space, or to<br />
demonstrate that we mean business at each step along the way.”</p>
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		<title>Torre Telefónica Diagonal ZeroZero by EMBA</title>
		<link>http://rsloandesign.com/experiences/2011/07/torre-telefonica-diagonal-zerozero-by-emba/</link>
		<comments>http://rsloandesign.com/experiences/2011/07/torre-telefonica-diagonal-zerozero-by-emba/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 05:34:00 +0000</pubDate>
		<dc:creator>R Sloan Design</dc:creator>
				<category><![CDATA[architecture]]></category>
		<category><![CDATA[current]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://rsloandesign.com/experiences/2011/07/torre-telefonica-diagonal-zerozero-by-emba/</guid>
		<description><![CDATA[THOUGHTS: This is what I love about Barcelona ~ the stand alone architecture! by dezeen design magazine Criss-crossing lengths of aluminium cover the glass facade of this Barcelona&#160;skyscraper by Spanish architects EMBA. The 25-storey Diagonal ZeroZero tower is located at the north-east end of a road that spans the entire city, overlooking both the city [...]]]></description>
			<content:encoded><![CDATA[<p>THOUGHTS: This is what I love about Barcelona ~ the stand alone architecture!
<p><a href="http://www.dezeen.com/2011/07/05/torre-telefonica-diagonal-zerozero-by-emba/">by dezeen design magazine</a><a><br /></a></p>
<p align="center"><a><img class="alignnone size-full wp-image-137086" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_01.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="468" width="468" /></a></p>
<p><a> </a>
<p><a>Criss-crossing lengths of aluminium cover the glass facade of this Barcelona&nbsp;skyscraper by Spanish architects </a><a href="http://www.emba.cat/" target="_blank">EMBA</a>.<span id="more-137060"></span></p>
<p align="center"><img class="alignnone size-full wp-image-137087" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_02.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="468" width="468" /></p>
<p>The 25-storey Diagonal ZeroZero tower is located at the north-east  end of a road that spans the entire city, overlooking both the city  centre and the sea.</p>
<p align="center"><img class="alignnone size-full wp-image-137091" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_06.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="548" width="468" /></p>
<p>The building has a diamond-shaped plan and a 40 metre-high atrium on the ground floor, which is&nbsp;open to the public.</p>
<p align="center"><img class="alignnone size-full wp-image-137092" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_07.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="589" width="468" /></p>
<p>Upper levels contain a two-storey auditorium, open-plan offices and a boardroom for telecommunications company <a href="http://www.telefonica.com/" target="_blank">Telefónica</a>.</p>
<p align="center"><img class="alignnone size-full wp-image-137090" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_05.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="468" width="468" /></p>
<p><a href="http://www.dezeen.com/tag/skyscrapers/" target="_self">More stories about skyscrapers on Dezeen »</a></p>
<p align="center"><img class="alignnone size-full wp-image-137088" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_03.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="375" width="468" /></p>
<p>Photography is by Aleix Bagué and Eloi Hortoneda of EMBA.</p>
<p>The following details are from the architects:</p>
<hr />
<p>Torre Telefonica Diagonal ZeroZero</p>
<p>The position of Diagonal ZeroZero Tower is exceptional: it is located at the origin of Diagonal, Barcelona’s main avenue; it is very visible  from the city and from the coast; and it lays on the border between the  consolidated city and the large expanses of public space in the Forum  area. Its immediate surroundings consist of isolated buildings in a  diverse context of different scales and uses that generate at the same  time a metropolitan center and a local neighborhood still in formation.</p>
<p align="center"><img title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_10.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="384" width="468" /></p>
<p>It is a contextual tower that has a double reading, from near and  afar, in response to the two scales that such tall buildings must  address. Taking the urban directions that form the perimeter of the plot as generators of its form, it is a trapezoidal prism, sharp and  stylized, a clean and serene form, whitish and light, which reveals  dynamic volumes that respond to the different specificities of the  interior program and relate to the various heights of nearby buildings.  The exterior responds to the city and the view from afar, and the  interior responds to the program and the close-up vision.</p>
<p align="center"><img title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_04.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="371" width="468" /></p>
<p>The corporate program that the tower hosts has a major public part  that will connect it to urban flows, situated on the ground floor, which actually comprises three interrelated levels, around an atrium 40 meter high that follows the slope of the adjacent Plaça Fòrum. This direct  visual and physical continuity with the city will help the tower benefit from civic activities and will facilitate citizens to participate and  enjoy the activities in the building.</p>
<p align="center"><img class="alignnone size-full wp-image-137094" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_09.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="411" width="468" /></p>
<p>Inside the tower four singular points make the ensemble dynamic and  generate a variety of interior experiences despite being a relatively  conventional program of corporate headquarters: the main lobby atrium,  facing Diagonal; an atrium on the 17th level that goes all the way up to the top of the building, facing the Maresme coast; the terrace and the  double height the Board Room, located on the 23rd floor; and the  auditorium, which occupies two floors and is split into an orchestra and two amphitheaters that can operate autonomously for smaller groups.</p>
<p align="center"><img class="alignnone size-full wp-image-137097" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_13.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="468" width="468" /></p>
<p>The upper floors are open-plan office spaces, taking advantage of the structural system, a tube-in-tube scheme, with a bearing central core  and a perimeter structure along the façade.</p>
<p align="center"><img class="alignnone size-full wp-image-137096" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_11.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="487" width="468" /></p>
<p>The perimeter structure is split into two parts: very small and  slender vertical interior pillars that only take compression stresses,  and external elements that bear horizontal forces and torque. These  create a diamond lattice facade that follows the stresses of each part  of the building, with the greatest concentration of bearing elements in  the lower half and less so in the upper parts. The floors are solid  concrete slabs that transmit these horizontal forces to the central  core.</p>
<p align="center"><img class="alignnone size-full wp-image-137098" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_14.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="468" width="468" /></p>
<p>The facade is a modular curtain wall made of white aluminum profiles  and extratransparent glass with white ceramic paint serigraphy,  according to a vertical pattern that reinforces the slenderness of the  building.</p>
<p align="center"><img class="alignnone size-full wp-image-137093" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_08.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="569" width="468" /></p>
<p>In combination with the inner structure, placed every 1.35 meters,  and the exterior structure, this pattern contributes to the diffusion of solar light and to glare control, generating interiors of great quality of perception.</p>
<p align="center"><img class="alignnone size-full wp-image-137099" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_15.jpg" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="468" width="468" /></p>
<p>Location: Barcelona<br />Developer: Consorci de la Zona Franca de Barcelona<br />User: Telefónica sa<br />Years: 2006-2010<br />Plot area: 4.044 m2<br />Height: 110 m<br />Floors: 25 above ground, 3 underground<br />Above ground built area: 25.300 m2<br />Underground built area: 8.622 m2</p>
<p align="center"><a href="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_16_1000.gif"><img class="alignnone size-full wp-image-137101" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_16.gif" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="339" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>Team<br />Architects: EMBA_Estudi Massip-Bosch Arquitectes<br />Principal Enric Massip-Bosch<br />Project directors: Aleix Antillach, Elena Guim, Jon Ajánguiz<br />Architects: Esteve Solà, Ricardo Mauricio, Carlos Cachón, Cornelia Memm, Cristina Feijoo, Heidi Reichenbacher, Rita Pacheco, Rodrigo Vargas,  Jana Alonso, Marta Marcet<br />Prescription + regulations: Montse Galindo, arch.<br />Document control: Glòria Andrés, arch.<br />Arch. students: Laura Rodera, Megan Charnley, Miguel Orellana, Jabi Fernández<br />Quantity surveyors: aumedes dap — Xavier Aumedes, Gemma Rius, Cesc Deharo, Anna Soler<br />Structures: MC2— Julio Martínez Calzón, Pietro Bartalotta, Luca Ceriani<br />Facilities: master enginyeria — Marc Jaumà, Luis Martin<br />Elevator consultancy: japssen — Johannes Maasberg<br />Safety control: aumedes dap — Marta Serra<br />Project management: aynova</p>
<p align="center"><a href="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_17_1000.gif"><img class="alignnone size-full wp-image-137103" title="Torre Telefonica Diagonal ZeroZero by EMBA" src="http://static.dezeen.com/uploads/2011/07/dezeen_Torre-Telefonica-Diagonal-ZeroZero-by-EMBA_17.gif" alt="Torre Telefonica Diagonal ZeroZero by EMBA" height="558" width="468" /></a></p>
<p><em>Click above for larger image</em></p>
<p>Rendering: EMBA, Rupert Maurus<br />Models: Eloi Hortoneda-EMBA, Andrea Sanglas<br />Photography: Aleix Bagué, Eloi Hortoneda-EMBA</p>
<p>Contractors<br />Initial works: dragados<br />Foundations: terratest<br />Underground construction: guinovart &amp; osha<br />Tower and finishes: fcc<br />Installations: sogesa<br />Elevators: thyssen</p>
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