Sson 028
Prime
A new minimal fixed gear from Stockholm, complete with a
travel-friendly bike crate
Following the recent success of locally-built bikes, like Pharrell-endorsed Brooklyn Machine Works
to the simple offerings from London’s Brick Lane Bikes or the exciting 14 Bike Co, this year Stockholm’s Sson introduces a Scandinavian option to the mix
with its first fixed-gear bike, the 028. With whiffs of legendary Scandinavian
qualities, the design features lean welds, neat lugs and minimal decals.
At present it’s also only available in white, making a good blank
canvas for easy customization.
Rather than picking something off the conveyor belt of a Far East
frame factory, Sson spent lots of time making the frame to their exact
standards. Their site shows how they developed the angles to
create a balanced bike as comfortable on the streets as it is on the
track. Highlights include a custom-brake bridge, with or without mounts.
While the bike looks and rides really tight, Sson also gives some
attention to the packaging. Taking a peek out back of any average bike
shop shows how much wasted cardboard and bubble wrap comes with the
average bike today. Sson decided to make its packaging usable beyond
basic shipping, so it doubles as a simple bike crate to make traveling
with your 028 nice and easy. The brand sees the average user keenly
assembling the bike straight from arrivals before setting off to explore
the new destination.
Interesting as a foil to other fixed options out there, the Sson 028
is sympathetic to the roots of the track bike—slick, well built, not
too shouty—just pure cycling. The 028 can be pre-ordered for €850 from Sson.
